Increase sales conversion and boost transaction volumes

for B2B Platforms
for PSPs
for Lenders
Embedded lending and inventory finance solutions for your SME customers. Software and capital available via API and SaaS. Use anywhere in Africa.
Goodoans Embedded Credit SoftwareGoodloans Embedded Credit Software
Goodloans is backed by leading fintech investors
Google LogoChandaria CapitalOcterra Capital logoGluwa Capital logoArtha India Ventures logo
David WaithakaCellulant Logo

"Our partnership with Goodloans will enable Cellulant to gain new business partners by enabling these businesses to access great credit products.”

- David Waithaka, Chief Revenue Officer (Cellulant)

Cellulant, a pan-African payments company that operates in 35 countries and processes 12% of all digital payments on the continent annually, have signed a multi-year deal with Goodloans to support their goal of attracting 50,000 new SME customers. Find out more.

Techcrunch LogoWIRED logoYahoo Finance LogoWeb Summit Logo
Goodloans has been covered in leading tech publications. We were featured at WIRED: Future of Money 2022 and Web Summit 2022

Offer credit in any African country

Operating in multiple markets? Use our configurable infrastructure to quickly launch and maintain scalable, AI-powered credit products in any market.

Speak to an expert
Goodloans Africa Coverage

Embed credit products tied to a specific product, or seller

Reduce risk by offering SMEs credit products tied to specific uses and/or suppliers.

Lines of Credit

Launch lines of credit for use by SME customers at specific third party companies.


Enable trusted SME customers to access loans to grow their businesses.

Rapid time to value: configure in minutes, launch in weeks

Goodloans was built by developers, for developers.

Our platform combines leading-edge AI, elegant pre-built components and industry-leading expertise. Everything is accessible via API, or a seamless SaaS interface.

access documentation
curl -L -X POST '' \
-H 'Content-Type: application/json' \
-H 'Accept: application/json' \
--data-raw '{
  "interest_type": "fixed_rate",
  "country": "kenya",
  "exclude_failed_loan_repayments": false,
  "grace_period_days": 0,
  "loan_term_days": 0,
  "repayment_frequency": "daily",
  "repayment_method": "mobile_wallet",
curl -L -X GET '' \
-H 'Accept: application/json'
curl -L -X GET '' \
-H 'Accept: application/json'
curl -L -X POST '' \
-H 'Content-Type: application/json' \
-H 'Accept: application/json' \
--data-raw '{
  "applicant_id": "string"

Pay as you grow

Goodloans scales with your success

No Setup Fees

Forget the 6 figure setup fee. Our team of fintech experts will get you up and running, free of charge.

No Constraints

High volumes or unique business model? Not a problem. We can accommodate your needs through a customised offering.

Flexible Terms

Lock-in discounts with long-term deals, or get started with pay-as-you-go pricing. You’re in control.